Thrive PR, TTA's Communications Team, applied for a Greater Fort Worth PRSA Worthy Award in two categories: Integrated Communications and Social Media. On November 4, 2021, Kelly Kirkendoll and Margaret Puissant of Thrive PR attended the awards ceremony at the historic Isis Theatre. They won TWO awards, taking home the top honor (a WORTHY AWARD) in both categories! They were also selected as one of the four finalists, across all entry categories, for Best of Show!
Thrive PR won the 2020-2021 PRSA Worthy Awards in the Integrated Communications and Social Media categories for the Tarrant Transit Alliance (TTA) VOTE FOR BETTER TRANSIT campaign.
With a modest budget, TTA enlisted Thrive PR to create and execute an integrated PR, and communications plan to help elevate transit as a topic of discussion and voter consideration during the 2021 Fort Worth City Mayoral and City Council election campaign. As a result of Thrive PR's efforts, in partnership with TTA president Rachel Albright and Development Director Haley Frieler, transit gained a larger spotlight via media coverage, social media engagement, and citizen participation in TTA's first Mayoral Candidate Forum. Additionally, TTA met its member renewal goals in 1Q2021, gained new members, and the majority of the candidates elected are what TTA members deemed "moderately or significantly transit-friendly."
We are honored to work with Thrive PR, an award-winning public relations, marketing communications, branding, and social media management agency. They help us communicate our mission and brand our outreach efforts. We could not do the work we do today without their expertise.
The awards were presented to Kelly Kirkendoll, Founder/Owner of Thrive PR, and Margaret Puissant, Thrive PR's Account and Marcom Director for TTA. Margaret created the amazing Vote for Transit logo above and all the other compelling graphics and content of this campaign. The PR Specialist on Thrive's team, Jessica Gallagher, also deserves a big shout-out for her award application work and expertise!
Congratulations to Thrive PR for this incredible achievement! The Tarrant Transit Alliance is lucky to have such accomplished professionals on our team!
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CLICK HERE to see a complete list of the 2020-2021 PRSA Worthy Award winners.
Learn more about THRIVE PR at www.thrivepublicrelations.com. Follow them on social media at LinkedIn, Facebook, and Instagram.
Learn more about Tarrant Transit Alliance at www.tarranttransitalliance.org.